Brands Built on Experience

The Foundation has been creating and developing market-leading brands in the UK & Ireland for nearly 30 years.

Conceiving, building and evolving brands to their full potential – brands that engage; brands that last.

FOCUSED ON YOUR CHALLENGE

We work with the senior teams of organisations on some of their biggest challenges; understanding each unique context and then applying strategic and creative expertise to help them:

  • Prepare & deliver their marketing strategy
  • Succeed in their chosen markets
  • Win and retain customers
  • Grow and engage their teams
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Our Services

Marketing Strategy & Planning

Market & competitor analysis. Defining the value proposition & positioning for growth. Marketing planning. Insight workshops & management challenge.

Brand Creation & Brand Development

Brand naming and identity creation. Brand application and evolution. Brand messaging & tone of voice development. Staff engagement and internal branding.

Customer & Staff Experience Implementation

Marketing material design and production. Advertising, web & digital, video & photography. Packaging, point-of-sale, branded spaces, signage & way-finding.

Brand Evolution & Continuous Improvement

Message testing and refinement. Campaign research & post-project feedback. Messaging development and continual evolution of the brand.

The Foundation Team

Rick McKee

Rick McKee

Managing Director

Rick McKee

Rick McKee

Managing Director


  • Over 25 years’ experience in sales, marketing and digital
  • Commercial leadership roles in an SME and Plc context
  • Setting the vision, coordinating teams, making it happen

Why The Foundation?

We focus on your challenges, not our services.

Heather Dalzell

Heather Dalzell

Account Director

Heather Dalzell

Heather Dalzell

Account Director


  • Over 20 years’ experience in client services in a strategic marketing context
  • Account leadership roles for blue chip clients across GB and Ireland
  • Strategic account direction, client leadership and driving service

Why The Foundation?

It’s not about us; it’s about our clients.

Steve Neill

Steve Neill

Head of Design

Steve Neill

Steve Neill

Head of Design


  • Over 10 years’ experience in design and creative direction
  • Transforming businesses through design and strategic thinking
  • Defining creative direction, finding the points of difference

Why The Foundation?

We merge strategy and design, creating brands that connect.

Joy Robinson

Joy Robinson

Senior Account Manager

Joy Robinson

Joy Robinson

Senior Account Manager


  • 10 years’ experience in marketing agency client services teams
  • Delivering for high-profile clients in Belfast and London
  • Solving client problems, ensuring high quality work to meet the challenge

Why The Foundation?

We’re an extension of our clients’ marketing teams.

Laura McFarland

Laura McFarland

Senior Account Manager

Laura McFarland

Laura McFarland

Senior Account Manager


  • Over 5 years’ experience in the strategic and digital marketing space
  • Delivering projects on time and to budget in London, Edinburgh and Belfast
  • Looking after client needs, owning the brief, driving output

Why The Foundation?

We are here to help; to make your life easier.

Janine Hamilton

Janine Hamilton

Senior Designer

Janine Hamilton

Janine Hamilton

Senior Designer


  • Over 8 years’ experience as a multi-disciplined designer
  • Building a diverse portfolio of stand-out client work in The Foundation since 2012
  • Clarifying purpose and meaning, helping clients to express themselves

Why The Foundation?

We approach all our work with dedication and passion.

Dale Blackwood

Dale Blackwood

Senior Designer

Dale Blackwood

Dale Blackwood

Senior Designer


  • Nearly 10 years’ experience in commercial branding and design
  • Agency experience delivering for public, private and third sector clients
  • Helping clients communicate competitive advantage through branding

Why The Foundation?

We apply creative design thinking for tangible results.

Graeme Galbraith

Graeme Galbraith

Production Manager

Graeme Galbraith

Graeme Galbraith

Production Manager


  • Nearly 25 years’ experience in the design & print industry
  • Commercial experience through the technicalities of print processes
  • Ensuring the final outcome is correct, consistent & top quality

Why The Foundation?

Our experience and teamwork make it happen for you.

Colin Story

Colin Story

Creative Artworker

Colin Story

Colin Story

Creative Artworker


  • Nearly 20 years’ experience in art-working, design and digital
  • Technical, digital and design experience in print and software industry
  • Fine crafting designs, delivering on time, bringing to life through animation

Why The Foundation?

A team that works together, getting it right for our clients.

WORKING IN PARTNERSHIP

The Foundation is one pillar in a collective of marketing businesses in The Pierce Partnership, which also includes digital agency The Tomorrow Lab and print services specialist Printellect.

All based in one location just outside Belfast City Centre, this unique collective allows us to offer a fully-integrated marketing service that ensures specialists are involved, whatever the challenge.


The Tomorrow Lab logo Printellect logo
Studio The Tomorrow Lab logo Printellect logo