Brands Built on Experience

The Foundation has been creating and developing market-leading brands in the UK & Ireland for nearly 30 years.

Conceiving, building and evolving brands to their full potential – brands that engage; brands that last.

FOCUSED ON YOUR CHALLENGE

We work with the senior teams of organisations on some of their biggest challenges; understanding each unique context and then applying strategic and creative expertise to help them:

  • Prepare & deliver their marketing strategy
  • Succeed in their chosen markets
  • Win and retain customers
  • Grow and engage their teams
Image of a meeting

WHAT WE DO

design_your_future

Marketing Strategy & Planning

Market & competitor analysis. Defining the value proposition & positioning for growth. Marketing planning. Insight workshops & management challenge.

tell_your_story

Brand Creation & Brand Development

Brand naming and identity creation. Brand application and evolution. Brand messaging & tone of voice development. Staff engagement and internal branding.

engage_your_people

Customer & Staff Experience Implementation

Marketing material design and production. Advertising, web & digital, video & photography. Packaging, point-of-sale, branded spaces, signage & way-finding.

reinforce_your_difference

Brand Evolution & Continuous Improvement

Message testing and refinement. Campaign research & post-project feedback. Messaging development and continual evolution of the brand.

The Foundation Team

Rick McKee

Rick McKee

Managing Director

Rick McKee

Rick McKee

Managing Director


  • Over 25 years’ experience in sales, marketing and digital
  • Commercial leadership roles in an SME and Plc context
  • Setting the vision, coordinating teams, making it happen

Why The Foundation?

We focus on your challenges, not our services

Brendan Gallen

Brendan Gallen

Strategy Director

Brendan Gallen

Brendan Gallen

Strategy Director


  • Over 20 years’ experience in marketing, agency side and client side in roles from market research, strategy to brand management
  • Broad experience across a range of industries including retail, FMCG, financial services, public sector and tourism
  • Focused on understanding your business, your market and your challenges, ensuring that all solutions are based on true understanding and insight

Why The Foundation?

We do branding with substance that has a lasting impact

Erin Nixon

Erin Nixon

Client Services Director

Erin Nixon

Erin Nixon

Client Services Director


  • Over 15 years’ experience in marketing campaigns, digital projects, and brand development
  • A proven track record in agency account direction, as well as leadership positions in a global corporate environment
  • Taking the time to understand clients’ business challenges, build strong relationships, and enable our fantastic team to deliver the goods

Why The Foundation?

The ‘can-do’ attitude from our team makes all the difference when our job is to help clients achieve their vision.

Steve Neill

Steve Neill

Brand Director

Steve Neill

Steve Neill

Brand Director


  • Over 10 years’ experience in design and creative direction
  • Transforming businesses through design and strategic thinking
  • Defining creative direction, finding the points of difference

Why The Foundation?

We merge strategy and design, creating brands that connect

Chris Killeen

Chris Killeen

Brand Director

Chris Killeen

Chris Killeen

Brand Director


  • Over 16 years’ experience in design and strategy for brands of all scales
  • Working closely with clients to create brands that tell stories and resonate with their target audience
  • Creating engaging identities that accurately reflect the clients brand proposition

Why The Foundation?

We believe that good design and powerful ideas can create a lasting emotional connection between a brand and its audience

Elyse Napier

Elyse Napier

Senior Account Manager

Elyse Napier

Elyse Napier

Senior Account Manager


  • Over 12 years of marketing and advertising experience for FMCG, retail, public and private sector clients across Ireland
  • A proven track record of executing and delivering successful branding, media and digital campaigns for clients
  • Build winning customer relationships and identify growth opportunities

Why The Foundation?

We deliver exceptional in every client engagement

Laura McFarland

Laura McFarland

Senior Account Manager

Laura McFarland

Laura McFarland

Senior Account Manager


  • Over 5 years’ experience in the strategic and digital marketing space
  • Delivering projects on time and to budget in London, Edinburgh and Belfast
  • Looking after client needs, owning the brief, driving output

Why The Foundation?

We are here to help; to make your life easier

Eleanor Ramsey

Eleanor Ramsey

Senior Account Manager

Eleanor Ramsey

Eleanor Ramsey

Senior Account Manager


  • Over 7 years of marketing and advertising experience for a range of FMCG, retail, public and private sector clients across Ireland
  • A proven track record of planning and delivering successful branding, media and digital campaigns
  • Build excellent relationships to deliver a high quality service

Why The Foundation?

We deliver the best possible service to clients

Janine Hamilton

Janine Hamilton

Senior Designer

Janine Hamilton

Janine Hamilton

Senior Designer


  • Over 8 years’ experience as a multi-disciplined designer
  • Building a diverse portfolio of stand-out client work in The Foundation since 2012
  • Clarifying purpose and meaning, helping clients to express themselves

Why The Foundation?

We approach all our work with dedication and passion

Anthony McCann

Anthony McCann

Senior Designer

Anthony McCann

Anthony McCann

Senior Designer


  • 10 years experience in design with a focus on branding
  • Varied skills in brand, motion & 3D
  • A passion for creating meaningful experiences

Why The Foundation?

We blend strategy with creativity to deliver the best outcome for our clients

Kate O’Neill

Kate O’Neill

Copywriter

Kate O’Neill

Kate O’Neill

Copywriter


  • Over five years’ experience in creative copywriting across a range of print and digital channels
  • Breaking down the corporate mumbo jumbo to create clear and concise copy
  • A passion for brand transformation through the art of storytelling

Why The Foundation?

Using strategy and creativity to create clarity for our clients

Colin Story

Colin Story

Creative Production Manager

Colin Story

Colin Story

Creative Production Manager


  • Nearly 20 years’ experience in art-working, design and digital
  • Technical, digital and design experience in print and software industry
  • Fine crafting designs, delivering on time, bringing to life through animation

Why The Foundation?

A team that works together, getting it right for our clients

WORKING IN PARTNERSHIP

The Foundation is one pillar in a collective of marketing businesses in The Pierce Partnership, which also includes digital agency The Tomorrow Lab and print services specialist Printellect.

All based in one location just outside Belfast City Centre, this unique collective allows us to offer a fully-integrated marketing service that ensures specialists are involved, whatever the challenge.


The Tomorrow Lab logo Printellect logo
Studio The Tomorrow Lab logo Printellect logo