Brands Built on Experience
The Foundation has been creating and developing market-leading brands in the UK & Ireland for nearly 30 years.
Conceiving, building and evolving brands to their full potential – brands that engage; brands that last.
FOCUSED ON YOUR CHALLENGE
We work with the senior teams of organisations on some of their biggest challenges; understanding each unique context and then applying strategic and creative expertise to help them:
- Prepare & deliver their marketing strategy
- Succeed in their chosen markets
- Win and retain customers
- Grow and engage their teams
WHAT WE DO
Marketing Strategy & Planning
Brand Creation & Brand Development
Customer & Staff Experience Implementation
Brand Evolution & Continuous Improvement
The Foundation Team
Rick McKee
Managing Director
Rick McKee
Managing Director
- Over 25 years’ experience in sales, marketing and digital
- Commercial leadership roles in an SME and Plc context
- Setting the vision, coordinating teams, making it happen
Why The Foundation?
We focus on your challenges, not our services
Brendan Gallen
Strategy Director
Brendan Gallen
Strategy Director
- Over 20 years’ experience in marketing, agency side and client side in roles from market research, strategy to brand management
- Broad experience across a range of industries including retail, FMCG, financial services, public sector and tourism
- Focused on understanding your business, your market and your challenges, ensuring that all solutions are based on true understanding and insight
Why The Foundation?
We do branding with substance that has a lasting impact
Erin Nixon
Client Services Director
Erin Nixon
Client Services Director
- Over 15 years’ experience in marketing campaigns, digital projects, and brand development
- A proven track record in agency account direction, as well as leadership positions in a global corporate environment
- Taking the time to understand clients’ business challenges, build strong relationships, and enable our fantastic team to deliver the goods
Why The Foundation?
The ‘can-do’ attitude from our team makes all the difference when our job is to help clients achieve their vision.
Steve Neill
Brand Director
Steve Neill
Brand Director
- Over 10 years’ experience in design and creative direction
- Transforming businesses through design and strategic thinking
- Defining creative direction, finding the points of difference
Why The Foundation?
We merge strategy and design, creating brands that connect
Chris Killeen
Brand Director
Chris Killeen
Brand Director
- Over 16 years’ experience in design and strategy for brands of all scales
- Working closely with clients to create brands that tell stories and resonate with their target audience
- Creating engaging identities that accurately reflect the clients brand proposition
Why The Foundation?
We believe that good design and powerful ideas can create a lasting emotional connection between a brand and its audience
Elyse Napier
Senior Account Manager
Elyse Napier
Senior Account Manager
- Over 12 years of marketing and advertising experience for FMCG, retail, public and private sector clients across Ireland
- A proven track record of executing and delivering successful branding, media and digital campaigns for clients
- Build winning customer relationships and identify growth opportunities
Why The Foundation?
We deliver exceptional in every client engagement
Eleanor Ramsey
Senior Account Manager
Eleanor Ramsey
Senior Account Manager
- Over 7 years of marketing and advertising experience for a range of FMCG, retail, public and private sector clients across Ireland
- A proven track record of planning and delivering successful branding, media and digital campaigns
- Build excellent relationships to deliver a high quality service
Why The Foundation?
We deliver the best possible service to clients
Anthony McCann
Senior Designer
Anthony McCann
Senior Designer
- 10 years experience in design with a focus on branding
- Varied skills in brand, motion & 3D
- A passion for creating meaningful experiences
Why The Foundation?
We blend strategy with creativity to deliver the best outcome for our clients
Kate O’Neill
Copywriter
Kate O’Neill
Copywriter
- Over five years’ experience in creative copywriting across a range of print and digital channels
- Breaking down the corporate mumbo jumbo to create clear and concise copy
- A passion for brand transformation through the art of storytelling
Why The Foundation?
Using strategy and creativity to create clarity for our clients
Colin Story
Creative Production Manager
Colin Story
Creative Production Manager
- Nearly 20 years’ experience in art-working, design and digital
- Technical, digital and design experience in print and software industry
- Fine crafting designs, delivering on time, bringing to life through animation
Why The Foundation?
A team that works together, getting it right for our clients
WORKING IN PARTNERSHIP
The Foundation is one pillar in a collective of marketing businesses in The Pierce Partnership, which also includes digital agency The Tomorrow Lab and print services specialist Printellect.
All based in one location just outside Belfast City Centre, this unique collective allows us to offer a fully-integrated marketing service that ensures specialists are involved, whatever the challenge.
