STEP INSIDE THIS IS LIVING
What We Did
Tone of Voice
As part of The Wright Group, BuildWright has been operating in the construction industry for over 70 years. This family-owned business has evolved from supplying material to the construction industry and producing concrete floors, to building Concrete Modular Homes. They soon recognised that as a consumer-facing business, they needed to reposition their brand identity to effectively communicate with their primary target audience, self-builders.
We developed a new brand identity to reposition BuildWright as a consumer facing brand. The brand promise ‘This is Living’ captures the feeling of amazement one gets when living in a BuildWright home. To bring this to life visually, we commissioned lifestyle photography in BuildWright homes all across the island of Ireland. The brand marque reflects the modular nature of their unique building process, all while drawing on the BuiltWright name.