Brand Strategy & Development / Digital Strategy & Marketing

Buzz

As the home of high-quality content in ROI, Buzz digs deeper into sports, culture, climate and tech news.

CONTENT FOR THE CURIOUS

What We Did

Brand Strategy

Brand Identity

Tone of Voice

Launch Campaign

Digital Marketing

The Challenge

Reach Ireland asked us to create a fresh brand identity and launch campaign for Buzz to help them stand out in the digital world. With a unique news concept, the team wanted us to create a highly recognisable brand that would feel modern and appealing both on and offline.

Our Approach

With the aim to both entertain and inform their readers, we developed a new brand identity to position Buzz as the home of high-quality news. The positioning statement ‘Content for the curious’ was created to reflect both the depth of the news stories on offer and the type of people they wanted to reach with them. To bring the brand to life visually, we refined the logo to make it more legible and extracted the quotation marks within it to create a bold graphic styling. For the launch of the brand, we created a series of animations and graphics before rolling them out across social media and YouTube adverts.

“Buzz offers a unique take on the news to get our rich content in front of our target audience, we needed a fresh and exciting brand identity, visual styling, and tone of voice. The Foundation delivered this brilliantly and we can’t wait to get stuck into the next project with the team.”

Joanne Friel
Marketing Director, Reach Ireland

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