Cubo

The Fleet & Communications Experts

WE BRING IT ALL TOGETHER

What We Did

Brand Strategy

Naming

Brand Identity

Tone of Voice

Website

Digital Marketing

App Design

The Challenge

Formerly known as Northern Ireland Business Communications, NIBC has been operating in the telematics and communications business since 2001. After spending over two decades building their reputation in the Northern Ireland market, the team started to win business across the UK. With a new target market and big plans for the future, they asked us to create a modern and clear identity that would appeal to a much wider and tech-savvy audience. 

Our Approach

With the aim of appealing to a UK-wide audience, we developed a new name and brand identity for Cubo. The new tagline ‘We bring it all together’ was created to reposition them as a one-stop-shop for telematics and communications solutions. With an extensive suite of services, the team asked us to create a clear tone of voice to better explain the technical aspect of their offering. We then applied the new brand identity and tone of voice to their website, customer portal, marketing communications, office signage, vans and social media collateral.  

“With significant growth over the past few years, we recognised that it was time for a change, but were overwhelmed by the size of the task. Our collaboration with the Foundation was key in the success of the rebrand. Our workshops to develop brand values were so insightful, they not only clarified our vision for the brand, but allowed us to understand our customer more. The Foundation team were just as invested in it as we were, and their support was, and remains invaluable!”

Elizabeth Vuagniaux
Marketing Manager

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