We created a differentiated brand focussing on the unique selling points of the products. We also repositioned the product range introducing a higher end premium offer for the connoisseur/deli market alongside the regular brand.
Brand Strategy & Development
Donegal Rapeseed Oil Company
100% IRISH SEED, TRIPLE FILTERED FOR TASTE
What We Did
Branding
Packaging
Brochure design
Marketing material
The Challenge
Donegal Rapeseed Oil are innovators in their market with a wide range of quality oils. They wanted to completely re-design their brand to compete in the increasingly competitive UK & Irish markets, in order to retain existing customer loyalty and grow their market share.
Our Approach
