Donegal Rapeseed Oil Company
100% IRISH SEED, TRIPLE FILTERED FOR TASTE
The Challenge
Donegal Rapeseed Oil are innovators in their market with a wide range of quality oils. They wanted to completely re-design their brand to compete in the increasingly competitive UK & Irish markets, in order to retain existing customer loyalty and grow their market share.
Our Approach
Our challenge was to create a “stand-out” brand on shelf that would appeal to a brand-savvy, health-conscious market seeking great taste. We worked on developing the brand story, through both language and imagery, to create a differentiated brand, with high on-shelf impact, focusing on the unique selling points of the products and its Irish providence. We also repositioned the product range introducing a higher end premium offer for the connoisseur/deli market alongside the regular brand.
