GROWING BETTER TOGETHER
What We Did
Located in Armagh the farmer-owned Fane Valley Group is Northern Ireland’s most progressive agri-food business, with interests in dairy processing , animal feeds and agri-retail the company had grown dramatically with business operations impacting positively on the perception of the Group and its capabilities. Across business sectors the identity had become inconsistent with a degree of modification that had evolved over time.
Having conducted intensive strategy sessions with management and shareholders a need for an evolution of the original identity was established. The introduction of a custom font and rejuvenated colour-ways as well as the addition of group and sector marketing lines has helped develop the identity system while retaining the visual characteristics that make Fane Valley recognisable.