Brand Strategy & Development

Fane Valley

The evolution of Northern Ireland's premier agri brand.

Fane Valley Brand


What We Did


Print design

Website design

Art direction


The Challenge

Located in Armagh the farmer-owned Fane Valley Group is Northern Ireland’s most progressive agri-food business, with interests in dairy processing , animal feeds and agri-retail the company had grown dramatically with business operations impacting positively on the perception of the Group and its capabilities. Across business sectors the identity had become inconsistent with a degree of modification that had evolved over time.

Our Approach

Having conducted intensive strategy sessions with management and shareholders a need for an evolution of the original identity was established. The introduction of a custom font and rejuvenated colour-ways as well as the addition of group and sector marketing lines has helped develop the identity system while retaining the visual characteristics that make Fane Valley recognisable.

Fane Valley Sub Brands
Fane Valley Vehicle Livery
Fane Valley Photography
Fane Valley Packaging Design
Fane Valley Signage Design

Fane Valley Photography
Exhibition Stand