TRUSTED SUPPLY CHAIN SOLUTIONS
What We Did
With the merger of McArdle Transport and Skeath Refrigeration, the newly formed company needed to unite both businesses and the services they provided under a new identity that would clearly position and communicate their combined offering to both existing and new customers.
We developed a cohesive new identity that represented all aspects of this logistics business including Refrigeration, Transportation and Warehousing, clearing communicating the merger and it’s benefits to both existing and prospective customers. An innovative communications system created greater differentiation for the company and the services it offered – positioning McArdle Skeath as a solutions provider to multiple industries. We recently worked with this Client on their latest evolution – a new 21 acre, purpose built warehousing facility in Dublin, which they officially launched to coincide with their 50th year in business. We created new photography, video and launch collateral to showcase this event, continuing to build the brand and supporting McArdle Skeath in their growth strategy.