Brand Strategy & Development

McArdle Skeath

An innovative communications system to achieve a vision

McArdle Skeath Branding

TRUSTED SUPPLY CHAIN SOLUTIONS

What We Did

Branding

Signage

Vehicle livery

Print design

Videography

Photography

The Challenge

With the merger of McArdle Transport and Skeath Refrigeration, the newly formed company needed to unite both businesses and the services they provided under a new identity that would clearly position and communicate their combined offering to both existing and new customers.

Our Approach

We developed a cohesive new identity that represented all aspects of this logistics business including Refrigeration, Transportation and Warehousing, clearing communicating the merger and it’s benefits to both existing and prospective customers. An innovative communications system created greater differentiation for the company and the services it offered – positioning McArdle Skeath as a solutions provider to multiple industries. We recently worked with this Client on their latest evolution – a new 21 acre, purpose built warehousing facility in Dublin, which they officially launched to coincide with their 50th year in business. We created new photography, video and launch collateral to showcase this event, continuing to build the brand and supporting McArdle Skeath in their growth strategy.

Vehicle Livery Design
Photography
Photography
Icon Suite
McArdle Skeath Branding


Corporate Photography
Corporate Photography
Brochure Design
Brochure Design
Signage Design