Brand Strategy & Development

Montalto Estate

A unique destination ready to be explored.

SECRETS ARE ADVENTURES WAITING TO BE DISCOVERED

What We Did

Advertising

Print Design

Art Direction

Website

The Challenge

Montalto Estate required a launch campaign to create awareness and drive footfall to their unique destination venue prior to launch in September 2018.

Our Approach

The campaign that we delivered was created as a tease and reveal. Designed to drive initial intrigue and talk-ability in the tease phase using a Estate with hero images of its trails, gardens, adventure playground and unique cafe experience.

“We loved the flexibility and intrigue of the Secrets concept The Foundation designed, how this positioned the Estate as a destination with so many different secrets to reveal and share with potential visitors. It had just the right tone of voice and worked seamlessly across multiple media platforms and resulted in us welcoming thousands of people in our first few weeks of opening.”

Tracy O’Toole
Marketing, PR and Communications Manager