Brand Strategy & Development

Ristretto

Passionate and meticulous in craft, Ristretto take care to source and roast the highest quality coffee.

MAKING OUR MARK

What We Did

Branding

Packaging

Art Direction

Uniforms

Vehicle Livery

The Challenge

Ristretto is an award-winning specialist coffee roaster based in Northern Ireland. They strive to source amazing coffee determine the best way to roast it and deliver an exceptional experience to their customers. Ristretto have a strong company culture, are passionate about sustainability, barista training and are in constant pursuit of perfection. Having been in business for over a decade their current brand was no longer reflective of the quality of their offering. They needed us to reconsider this in order to communicate effectively and to attract “right-fit” customers who shared their passion for coffee.

Our Approach

Ristretto approached The Foundation to rebrand the company and better reflect the values and experience they’d developed to date. We worked closely with the client to understand what made them unique and based on that insight, created a complete brand identity to communicate Ristretto’s passion and dedication to delivering the very best coffee experience for their customers. This has since been applied to key retail and packaging elements, repositioning the business and supporting their growth strategy.

“There are three pieces to the ‘great coffee’ jigsaw puzzle – the finest beans, the best espresso machines and an intense barista training programme. At Ristretto we place a strong emphasis on each of these and now we have an identity that communicates our unique approach.”

Mark Anderson
Managing Director, Ristretto Coffee