Brand Strategy & Development


A dynamic brand that’s always on the move, packed with personality and streamlined to offer its partners, customers and staff the very best experience in food delivery.

Roadrunner Poster Collage


What We Did




The Challenge

Roadrunner is a digital start-up which started with the aim of being a food delivery service for restaurants in NI. The founders came to us with the ambition of creating a new brand that would help communicate their business with a modern and vibrant brand identity that would work across key digital channels.

Our Approach

We immersed ourselves in the tech and food delivery markets to understand how competitors were positioned and to understand the target audience who were predominantly young, digital savvy consumers. Core to the proposition was that we wanted to demonstrate a brand with personality and with speed and technology baked in. We proposed numerous naming concepts and supporting visuals with Roadrunner selected as the frontrunner and rolled out across a range of touchpoints.

Roadrunner Billboard
Roadrunner Signage
Roadrunner Food Bag
Delivery cyclist
Phone App Design
Roadrunner App
Promotional material
Tote Bags
Promotional material
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