Brand Strategy & Development
Roadrunner
A dynamic brand that’s always on the move, packed with personality and streamlined to offer its partners, customers and staff the very best experience in food delivery.
HUNGRY TO HAPPY
What We Did
Branding
Website
The Challenge
Roadrunner is a digital start-up which started with the aim of being a food delivery service for restaurants in NI. The founders came to us with the ambition of creating a new brand that would help communicate their business with a modern and vibrant brand identity that would work across key digital channels.
Our Approach
We immersed ourselves in the tech and food delivery markets to understand how competitors were positioned and to understand the target audience who were predominantly young, digital savvy consumers. Core to the proposition was that we wanted to demonstrate a brand with personality and with speed and technology baked in. We proposed numerous naming concepts and supporting visuals with Roadrunner selected as the frontrunner and rolled out across a range of touchpoints.
