Brand Strategy & Development

Seriously Good Venison

Repositioning a traditional artisan butchers

Seriously Good Venison Branding

WE’RE SERIOUSLY GOOD

What We Did

Branding

Packaging

The Challenge

Established in the 1970s, this pioneering Scottish Venison business wanted to reposition itself to bring its brand into line with modern day perceptions of venison.

Our Approach

Emphasising the traditional artisan butchery skills of the company combined with a clean, modern design, the rebrand uplifted sales by 34.6% in the first three months post launch and enabled the business to diversify into other top quality meats like lamb, beef and pork in the future.

Seriously Good Venison Branding
Packaging Design
Packaging Design
Brand Messaging
Website Design

“The Foundation took the time to really understand us, and their approach and expertise made it easy to trust them to capture the spirit of our brand. We are truly delighted with the results, our customer feedback has been terrific.”

Vikki Banks
Seriously Good Venison

Apron Design