Brand Strategy & Development

The Two Magpies

A fresh, quirky brand for a new sports bar at The Four Winds.

The Two Magpies

WE DO MORE THAN JUST PICKLED EGGS

What We Did

Branding

Signage

Print design

Interior design

The Challenge

The lounge bar, situated within The Four Winds complex, needed its own identity to carve it out as a destination in its own right, as opposed to an add-on to the complex’s restaurants.

Our Approach

The Foundation created a brand exclusively for the lounge / bar area of The Four Winds named The Two Magpies. This is a fresh, quirky brand which complements the traditional theme of the bar, but gives the area its own personality and differentiates it from the typical sports bar, with an emphasis on great bar food, craft beers and an impressive drink and cocktail list.

Iconography

“The Foundation’s innovative ideas and systematic process helped shape the brand of the new bar. The end result has been transformational, with sales growth of over 80% during the first year’s trading and many new customers attracted to The Fours Winds as a result.”

Patrick Hunt
Director, Wine Inns Limited

Exterior Signage
Business Cards
Branded Berr Glasses
Interior Signage
Poster Design
Iconography
Interior Signage