WE DO MORE THAN JUST PICKLED EGGS
What We Did
The lounge bar, situated within The Four Winds complex, needed its own identity to carve it out as a destination in its own right, as opposed to an add-on to the complex’s restaurants.
The Foundation created a brand exclusively for the lounge / bar area of The Four Winds named The Two Magpies. This is a fresh, quirky brand which complements the traditional theme of the bar, but gives the area its own personality and differentiates it from the typical sports bar, with an emphasis on great bar food, craft beers and an impressive drink and cocktail list.
“The Foundation’s innovative ideas and systematic process helped shape the brand of the new bar. The end result has been transformational, with sales growth of over 80% during the first year’s trading and many new customers attracted to The Fours Winds as a result.”
Director, Wine Inns Limited