Brand Strategy & Development

The Two Magpies

A fresh, quirky brand for a new sports bar at The Four Winds.

The Two Magpies


What We Did



Print design

Interior design

The Challenge

Wine Inns wanted to reconsider the existing lounge bar within The Four Winds complex, in order to position this as a destination in its own right. It was important that customers could understand each of the individual offerings in order to drive footfall and engagement.

Our Approach

We initially spent time with the Client to understand the audience that they were trying to attract to the venue, primarily a younger demographic who wanted to come and enjoy watching a match along with great bar food, cocktails and craft beers. The venue name and brand identity were both designed to disrupt current perceptions and to create a new destination concept. We worked with the Client across all aspects of the project including interiors, signage, menus and point-of-sale to deliver a consistent personality and experience.


“The Foundation’s innovative ideas and systematic process helped shape the brand of the new bar. The end result has been transformational, with sales growth of over 80% during the first year’s trading and many new customers attracted to The Fours Winds as a result.”

Patrick Hunt
Director, Wine Inns Limited

Exterior Signage
Business Cards
Branded Berr Glasses
Interior Signage
Poster Design
Interior Signage
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