MAKING VIDEO PERSONAL
What We Did
Internal Office Signage
Following a spin out of Nokia’s Video Business Unit there was a requirement for the new company ‘Velocix’ to re-position themselves to both new and existing customers. It was vital that the new brand clearly communicated the benefits of the new entity, its shift from traditional products to service-based offerings, with successful differentiation in a crowded marketplace.
We started with a thorough understanding of the new company, its culture, values and growth strategy, as well as an analysis of the competitor landscape, in order to ensure the Velocix proposition was suitably authentic and compelling. In everything that we did we were conscious of future proofing the brand to support the company’s growth, projecting ambition and dynamism – an innovator with a wealth of experience. The brand was successfully launched and well-received at IBC, the industry’s leading tradeshow and we continue to support Velocix in their sales strategy and the evolution of their proposition both on and offline.