Brand Strategy & Development
Xtratherm
At the forefront in the evolution of innovative insulation materials and solutions
MORE THAN INSULATION
What We Did
Branding
Brochures
Corporate stationery
Website design
Exhibition & display
Signage
The Challenge
As Ireland’s largest manufacturer of class-leading insulation there is a continual challenge to market the company and its evolving product range to builders, merchants, architects and homeowners. In a highly competitive market our challenge is to clearly differentiate Xtratherm and ensure they remain relevant and engaging across all their markets.
Our Approach
In everything that we do, our approach is always to understand the customer challenge in order to then focus on positioning Xtratherm as the solution. Product innovation, technical knowledge and service delivery are the core differentiators that underpin all marketing and communication touchpoints. Working with the client team we have successfully implemented strategies for this international manufacturer that have captured a greater share of the insulation market within Ireland, GB and further into Europe.
People and Products
For over 30 years Xtratherm has led the way in developing innovative thermal solutions, through advancement in product performance and detailing, backed by a team that understands the technical issues and site practices specific to Ireland.
