Brand Strategy & Development

Donegal Rapeseed Oil Company

A differentiated brand focussing on the unique selling points of the products.

Donegal Rapeseed Oil Branding

A BRAND FOCUSED ON THE UNIQUE SELLING POINTS OF THE PRODUCTS

What We Did

Branding

Packaging

Brochures

Marketing material

The Challenge

Donegal Rapeseed Oil are innovators in their market with a wide range of quality oils. They wanted to completely re-design their brand to compete in the increasingly competitive UK & Irish markets, in order to retain existing customer loyalty and grow their market share.

Our Approach

We created a differentiated brand focussing on the unique selling points of the products. We also repositioned the product range introducing a higher end premium offer for the connoisseur/deli market alongside the regular brand.

Donegal Rapeseed Packaging Design
Donegal Rapeseed Brochure
Donegal Rapeseed Packaging Design
Donegal Rapeseed Marketing Materials
Donegal Rapeseed Brochure Design
Donegal Rapeseed Packaging Design
Packaging Design
Packaging Design
Packaging Design & Art Direction

Fane Valley

The evolution of Northern Irelands premier agri brand