THE EVOLUTION OF NORTHERN IRELAND'S PREMIER AGRI BRAND
What We Did
Located in Armagh the farmer-owned Fane Valley Group is Northern Ireland’s most progressive agri-food business, with interests in dairy processing , animal feeds and agri-retail the company had grown dramatically with business operations impacting positively on the perception of the Group and its capabilities. Across business sectors the identity had become inconsistent with a degree of modification that had evolved over time.
Having conducted intensive strategy sessions with management and shareholders a need for an evolution of the original identity was established. The introduction of a custom font and rejuvenated colour-ways as well as the addition of group and sector marketing lines has helped develop the identity system while retaining the visual characteristics that make Fane Valley recognisable.
Targeting the company’s trade customer base aswell as extending its appeal to public consumers.