Brand Strategy & Development

McArdle Skeath

An innovative communications system to achieve a vision

McArdle Skeath Branding

A FAMILY BUSINESS, NOW A LEADER IN ITS FIELD

What We Did

Branding

Signage

Vehicle livery

Print design

Videography

Photography

The Challenge

With the merger of McArdle Transport and Skeath Refrigeration the newly formed company needed to unite both companies and the services they provided visually under a new identity and brand communications system that would increase the impact of their visual communication across all operational sectors.

Our Approach

We developed a cohesive new identity that represented all aspects of the business and an innovate communications system that brought greater differentiation for the company and the services it offered. As a result, large scale liveries carried unique messages on both sides of the vehicle and creative use of reflective vinyls subtly but effectively gave all who viewed them (night or day) an additional insight into the sectors in which the company works.

Vehicle Livery Design
Photography
Photography
Icon Suite
McArdle Skeath Branding

Corporate Photography
Corporate Photography
Brochure Design
Brochure Design
Signage Design

Out There

A friendly brand that engages with the target audience and stands out from anything else in the sector