A FAMILY BUSINESS, NOW A LEADER IN ITS FIELD
What We Did
With the merger of McArdle Transport and Skeath Refrigeration the newly formed company needed to unite both companies and the services they provided visually under a new identity and brand communications system that would increase the impact of their visual communication across all operational sectors.
We developed a cohesive new identity that represented all aspects of the business and an innovate communications system that brought greater differentiation for the company and the services it offered. As a result, large scale liveries carried unique messages on both sides of the vehicle and creative use of reflective vinyls subtly but effectively gave all who viewed them (night or day) an additional insight into the sectors in which the company works.
A friendly brand that engages with the target audience and stands out from anything else in the sector