MOVING INTO NEW MARKETS IN THE UK
What We Did
Originally known as The Landscape Centre their main activity was the delivery of grounds maintenance services across a wide range of Public sector clients including Northern Ireland Housing Executive, Helm Housing, Northern Ireland Water, PSNI, and many more. They needed a brand identity that would build upon their existing core skills with the end goal of increasing their turnover, widening their client base and breaking into new markets becoming one of the largest Landscape Contractors in the UK. The company’s previous brand did not demonstrate the scope and scale of the business so they wanted to develop a new identity that would showcase the company moving forward.
We created a contemporary, clean brand identity that was confident in its simplicity and had the strength to stand alongside large UK competitor brands. It reflected, simply, what the company does. The Out There logo is uniquely designed to symbolise the area/space in which they work. The device is versatile equally strong working on its own or over photography. Colourful, authentic photography was an essential part of the new brand therefore we commissioned and art directed a photography project which showcased ‘Out There at work’ and ‘Out There in the community’. Designed in a modern typeface and utilising a fresh colour palette the brand is friendly and immediately engaging to the target audience standing out from anything else in the sector.
Seriously Good Venison
Repositioning a traditional artisan butchers